I want slogan shirts obliterated from the fashion landscape.
They have always made me uncomfortable in a way that I cannot understand. I actually feel embarrassed for the wearer. When I went to high school in the 90s Espirit and Sportsgirl slogan shirts had just been replaced by JAG and Hypercolour. These were essentially large t-shirts with the brand name on the front, that’s it, nothing special. What was special was a shirt that announced to the world in the most graphic fashion that you were sweating. I wanted one. I got one. I wore it proudly blending in with everyone else. But these were just shirts advertising brand names, plus I was a teenager and knew no better.
But what do you think about shirts with cringe-worthy sayings? What about such gems for women as:
“I’ve lost my number, can I have yours?”
“Toughen up Princess”
And the startling:
“I only have sex on days ending with day . . .” you know the rest.
However, the phenomenon is not gender specific. I can remember going to barbecues as a child during the days of the iron on transfer t-shirts (from Mr T-shirt shops), you know the ones which were all glittery and hot to wear. I remember seeing men at these gatherings wearing shirts that said “sex is like snow, you never know how many inches you will get or how long it will last”. I could read the words but didn’t understand it. I just knew it was something for adults, which made me all the more curious as to why whatever they were saying had to be broadcast on a t-shirt.
I would like to think that the time of the slogan shirt passes when reaching a ‘certain age’, yet it is a fashion crime that persists through the generations. Like swishy MC Hammer pants, fluoro anything and denim mini-skirts they refuse to die!
What fashion crimes do you want gone? Or, is there something comforting in the fact that someone will always wear something more embarrassing than you?